知名蘋果分析員郭明錤在 Twitter 表示,AirPods 3 在 2022 年第 2 季及第 3 季的訂單大幅削減 3 成,這明顯是因為 AirPods 3 的產品定位策略失敗所致。AirPods 3 的需求明顯弱於 AirPods 2。
他估計由於 Apple 沒有將 AirPods 2 下架,因此令 AirPods 的產品線差別不夠分明。因此,預計今年下半年推出 AirPods Pro 2 後,蘋果會直接將第一代 AirPods Pro 淘汰。
AirPods 3 orders for 2-3Q22 have been cut by 30%+. Due to the failed product segmentation strategy, demand for AirPods 3 is significantly weaker than for AirPods 2. AirPods Pro may get discontinued after Apple launches AirPods Pro 2 in 2H22 to avoid repeating the same mistake.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) April 5, 2022